![]() Amazon founder and chief executive Jeff Bezos has long seen a presence in the fashion industry as critical to the company's long-term ambition to surpass $200 billion in sales. Over the past five years, Amazon has made a series of moves aimed at the fashion market that go far beyond print advertising. ![]() Printed across her shins was the phrase "Smart is Beautiful," a tagline still employed by the glossiest division of the e-commerce and cloud computing giant, which generated combined revenues of $107 billion in 2015. It was reminiscent of an American Vogue spread and featured a dolled up Chanel Iman in a taut, alert pose. NEW YORK, United States - In 2012, Amazon debuted its first fashion advertisement.
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